Sharewave (now Gust Equity Management) is a business tool designed to help users simplify their finances and help them build their business.


The Product

Keeping track of a private business' capitalization table, documents, shareholders and outside business consultants is confusing and time consuming. 

Sharewave was created as a business tool to help users simplify their business paperwork and help them build their business. First, the team identified the core business needs: ownership and its paper trail. Second, we needed a way to connect those needs. Finally, we aimed to support the shareholders and option-holders by giving them a platform to view their ownership. The resulting design is a one-of-a-kind platform allowing everyone involved with a business to connect, collaborate, and share information.

My Role

Created site architecture and user experience.

Tested product in-house and with clients for feedback on design and interactions.

Branding and visual design.

Directed copywriting and tone of voice within product and in marketing materials.


Capitalization Table

The centerpiece of the product is its capitalization table. The table allows the business owner to keep a complete history of their company ownership, from initial setup to IPO. Every transaction can be supported by legal documents, and are easy to adjust later.

When exploring how the user can view or edit a cell's terms, we explored popup modals; separate pages; and a right rail drawer. The right rail drawer allows the user to navigate the spreadsheet and top-tier information while actively editing the terms associated with the cell. The cap table supports complex financing options and automatically updates.

Artboard 2.jpg
Artboard 4.jpg


Modeling calculations with visual representations were created to allow companies to anticipate how new rounds of financing would affect their current ownership. 

Company dashboard

Company dashboard

Shareholder dashboard

Shareholder dashboard


User Dashboards

Multiple user dashboards and permissioning allow companies to be in control of the access to their business information while allowing shareholders to see appropriate data. The dashboards also incorporate alerts, such as documents to approve and messages received. 



Established word mark with prospective logomarks to allow more flexibility within platform and in anticipation of mobile apps.