Keeping track of a private business' capitalization table, documents, shareholders and outside business consultants is confusing and time consuming.
Sharewave was created as a business tool to help users simplify their business paperwork and help them build their business. First, the team identified the core business needs: ownership and its paper trail. Second, we needed a way to connect those needs. Finally, we aimed to support the shareholders and option-holders by giving them a platform to view their ownership. The resulting design is a one-of-a-kind platform allowing everyone involved with a business to connect, collaborate, and share information.
Created site architecture and user experience.
Tested product in-house and with clients for feedback on design and interactions.
Branding and visual design.
Directed copywriting and tone of voice within product and in marketing materials.
The centerpiece of the product is its capitalization table. The table allows the business owner to keep a complete history of their company ownership, from initial setup to IPO. Every transaction can be supported by legal documents, and are easy to adjust later.
When exploring how the user can view or edit a cell's terms, we explored popup modals; separate pages; and a right rail drawer. The right rail drawer allows the user to navigate the spreadsheet and top-tier information while actively editing the terms associated with the cell. The cap table supports complex financing options and automatically updates.