‘I Love It Here’: This Former Mortuary Is Taking New Residents, NYT

• comment gold here: It's worth noting that commercial-to-residential conversions work best with buildings built before air-conditioning. This is because AC-allowed commercial buildings to become thicker/further from windows. Residential floorplans with super-deep units and multiple windowless rooms don't work/sell. Older buildings were built for natural light and natural ventilation.

Wikipedia is resilient because it is boring, The Verge (paywalled, read in archive.is)

The Rise of the Etsy Witch, Time

What We Lost After Katrina, Bazaar

11 Women, 9 Dogs, Not Much Drama (and No Guys), NY Times

21 observations from people watching (I' can’t remember if I’ve logged this before)

Elevating Brand Values as Artwork

Verdigris: The Color of Oxidation, Statues, and Impermanence, The Paris Review

Lately, I’ve found myself becoming increasingly skeptical about the value of authenticity as a goal. According to the logic of our time, it is important to be “real”. What is real? Real is authentic, unadorned, unchanged. Often, the “real” meaning is the primary one. What something “really” means is what it meant, according to traditionalists. This argument has big implications when it’s applied to things like the Bible or the Constitution. When applied to art, the stakes are much lower. But the logic still feels strange. It discourages appreciation for change, for the slow evolution of things.

The death of the corporate job., Still Wandering

Is Your Favorite Social Media Sitcom Actually a Marketing Campaign?, WSJ

How We’re Empowering the Entire Buffer Team to Become Creators, Buffer

How to Become a LinkedIn Creator

The Quintessential Urban Design of ‘Sesame Street’, NY Times

Saving New York’s Midcentury Signs, NY Times

New York Historical Acquires Bill Cunningham Archive, NY Times

Come Get Your Dead: Memorializing the North Graveyard Remains, Columbus Underground

How we built Bluey’s world: tales from original series art director, Catriona Drummond, It’s Nice That

Rebranding is Rocket Fuel for Fundraising, Print Mag

Who Is Watching All These Podcasts?, NY Times

The Concorde-and-Caviar Era of Condé Nast, When Magazines Ruled the Earth, NY Times

Zohran Mamdani’s Campaign Logo Looked Nothing Like a Campaign Logo, Curbed

• Subversion as creative strategy, The Sociology of Business

• The Impact of Generative AI on Critical Thinking: Self-Reported Reductions in Cognitive Effort and Confidence Effects From a Survey of Knowledge Workers [PDF]

• From Intern to CMO: What You Actually Do At Every Level of Marketing, Marketing is Hard!

• Why everyone can (and should) be a great storyteller, Figma

• Six memos for the future of digital creation, Figma
  Interesting EOY post - future forward

• When is it Time to Rebrand, Print Mag

• Adobe Content Authenticity Ushers in a New Era of Transparency, Attribution & Protection for Creators, Print Mag

• Why Generational Marketing is Dead—and What Comes Next, Print Mag
  Been seeing quite a few articles lately about how social is moving towards culture drivers and becoming more community-oriented rather than passive and these trends. How does this relate to architecture though? Bridging B2C thoughts into B2B is … difficult

• Fresh Sets Examines the Fine Art of Nail Art, hyperallergic

• Tracy Chapman Wants to Speak for Herself, NYTimes

• In Defense of Temporary Obsessions, Life Annotated

• I Trained at an Amazon Center in Hangzhou. You’d Be Surprised What They Think of Trump., NYT

• Radical Change isn’t Free, The Guardian

• What Does the AuraCamera 6000 See?, Believer

• Trump gets $100M deal with Skadden law firm amid pressure campaign, The Hill

• ‘No Cake, No Entry’: More Than 1,000 Picnic to Celebrate the Love of Cake, NYTimes

• Skadden, a Top Law Firm, Is in Talks to Avert an Executive Order, NY Times

• ProPublica wanted to find more sources in the federal government. So it brought a truck., Nieman Lab

• The Age of Contrast, Crown Creative

• Demystifying Hospitality Strategy, Crown Creative

I’ve been impressed by Crown’s design work for a while, but they’ve relaunched their website and the writing on these two pieces is great. They offer a unique point of view and are engaging.

• The Language of Abortion in Trump’s America, Pring Mag

• Understanding Trump, University of Chicago Press