What I read today May 1

• When is it Time to Rebrand, Print Mag

• Adobe Content Authenticity Ushers in a New Era of Transparency, Attribution & Protection for Creators, Print Mag

• Why Generational Marketing is Dead—and What Comes Next, Print Mag
  Been seeing quite a few articles lately about how social is moving towards culture drivers and becoming more community-oriented rather than passive and these trends. How does this relate to architecture though? Bridging B2C thoughts into B2B is … difficult