What I read today April 1

Pinterest brings a phone-free festival experience to Coachella, Pinterest

• There are events that are phone free and my boyfriend keeps telling me the Masters tournament in Augusta too - are we hearing anything from clients with a similar message of phone free environment? like there's been a trend to do Instagram walls and i was wondering if there is a trend the other direction - like are we too chronically online that we're now designing spaces to unplug (perhaps beyond wellness)

A Generation Homesick for a World They Never Knew, The Next Big Think

• What [Gen Z is] abandoning is the idea that social has to be the center of gravity for everything.

• Social media didn’t just reduce our time together. It flattened the texture of how we connect. Everything got optimized- the photo, the caption, the timing of the post. And when you optimize human connection, you sand off exactly the parts that make it feel human.

If you have good taste and excellent discernment, this is your time to shine., Design Observer

Two Former USPS Facilities Now Have Massive Rooftop Gardens, Metropolis

• “red maples, London plane, and tulip trees that are expected to reach heights and widths of 40 to 50 feet.” — incredibly impressive infastructure/structural engineering to hold up these large trees and all the soil required for them (coming from a

How Scotts Miracle-Gro evolves marketing as gardening goes year-round, Marketing Dive

• Scotts Miracle-Gro recently secured the naming rights to the soccer stadium where the Columbus Crew play. — “Playing on real natural grass is a sweet spot for the Scotts brands.” — interesting take and makes way more sense having seen the giant grow lights at the stadium